Last week when Rod and I were on our romantic break…don’t worry this isn’t a dodgy story…I couldn’t help listening in to a conversation behind me in the restaurant. The gentleman, probably mid 40s, was regaling the most riveting story about how at a different restaurant he had been asked if he had any dietary requirements…
He said “I said to the woman, I’ll take anything you’ve got as long as it isn’t healthy”
When I heard this I felt a mixture of things really, confusion mainly and a bit of shock and a bit of sadness and a bit of determination. I’m not sure why I felt shock because if I’m honest I know most people don’t really dig healthy food. Sadness because it’s such a shame that actually eating food that’s good for your body (the only one you’ll ever have, well, until your next incarnation) is viewed so negatively. Sadness because thinking this way is ultimately making people ill and bloody determination because I want to do something about it.
Confusion is the biggie for me. As I sat there and re-told Rod what the guy had just said I pondered on why people think this way or have strong aversion to unhealthy food. Now please believe me when I say that the very first thing I did was put myself back only a few years ago in to my own shoes when I regularly stuffed my face with anything and everything that measured seriously unhealthy on the richter scale of food choices. Hell, I would have a KFC bucket for lunch (by myself) back in the day, 2 litres of coke A DAY, chips with every dinner etc etc. I am by no means a bloody saint when it comes to food choices in the past. But the problem I have with trying to use myself as a method of understanding this madness (and it is madness) is that although I didn’t eat anything that constituted as healthy I don’t remember feeling strongly repulsed by the thought of healthy food or its sheer presence – it just didn’t enter my conscious awareness really. The obvious other problem with attempting to figure it all out by myself is that I don’t have the capacity to think everyone else’s thoughts…yet. 🙂
So I’m a bit stuck. You see, I want to turn this around. I’ve already decided my mission is to make healthy food SEXY but in order to do that I need to understand why people are physically, emotionally and mentally repulsed by the whole concept of healthy eating.
If people think it’s boring then it needs bloody marketed differently. I have the lowest boredom threshold in the universe, if my meals were boring I would’ve stopped eating this way on Day 1 – that’s how easily bored I get! It’s been three years almost and I haven’t even scraped the barrel of what’s possible using raw food technology and I’m so far from bored I’m the anti-bored.
Do you like that? Raw Food Technology – I think I’ll trademark it haha! But that’s the key for people to eat healthier – use the technology that raw foodists have HAD to come up with to ensure variety and enjoyment long-term on a raw food diet to secure healthy eating for the masses! Simple. You don’t have to be raw but you can use the technology to transform carrots and apples in to bloody chocolate cake or ice cream or pizza!
If it’s viewed as tasteless then the above applies. It might be seen as difficult (raw pizza can take a bit of prep) but seriously, chucking stuff in a blender can be done by a baby – check this.
Hmm. What is it? I’ve got to know.
Ok I’ve just thought of something. It’s because unhealthy food tastes good right? Ha ha just thought of that. Right that’s good I’m getting somewhere. Now I need to figure out what it is about unhealthy food that tastes so good or makes it the best food choice.
I’ve just asked some friends and got some interesting answers:
unhealthy food is addictive, MSG etc.
it’s easier,especially if you don’t have an imagination or cooking ability
healthy food isn’t addictive enough
it’s good for comfort eating
feels good…but usually only for the first five mins
these are my faves
“nobody binges on fruit”
and when I asked why negative connotations around healthy food…
“I just think…grated carrot”
BRILLIANT 🙂 – thank you to the lovely peeps who helped me out xx
So it’s a mix of what the unhealthy food can offer and what healthy can’t – and these are not necessarily the same thing. Now I’m starting to hurt my head.
I think I like this whole idea of examining food choices a bit more, to see where the root of the issue is. People already know they should be eating healthier, they know deep-fried = bad, vegetables = good…this isn’t bloody ignorance.
or worse still
Perhaps the governement or health authorities in general need to move away from the whole educational side of things (I know it has its place in schools etc.) and put more of an emphasis on showing people how to make it BLOODY SEXY for god’s sake. How many celebrity chefs do we have on the go now? At least four trillion. And cookery shows – not saying they should all be raw or whatever but they can use the same technology to make AMAZING food. If I can make pretty gorgeous stuff imagine what they could do? Full-on-SEXIFY it!
People want sexy food…not grated carrots 🙂
* (from an amazing Jim Rohn speech – check out Jim Rohn, he is the bomb.com)
This blog was written by Raw Food Scotland's previous owner, Emma Calvert. You can reach her at her new website, https://missmanifestation.com/